Comments on: The Market’s Reaction to the Socially Inclined E-Latino http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/ Providing concentrated analysis of syndicated research on the intersection of Online Interactive Marketing, B2B Marketing/Market Trends, Brazilian Market Developments & U.S. Hispanic Consumer Marketing. Fri, 03 Dec 2010 01:42:53 +0000 hourly 1 http://wordpress.com/ By: Tim Cobb http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-754 Thu, 27 May 2010 10:49:54 +0000 http://marketresearcher.wordpress.com/?p=97#comment-754 Hah I am actually the first comment to this incredible writing?

]]> By: Daniel Durazo http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-29 Wed, 04 Mar 2009 16:09:35 +0000 http://marketresearcher.wordpress.com/?p=97#comment-29 Great post, thank you! I look forward to reading more about how marketers can reach Hispanics through mobile (text) marketing.

]]> By: Harold Cabezas http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-27 Tue, 03 Mar 2009 02:22:59 +0000 http://marketresearcher.wordpress.com/?p=97#comment-27 Rommel,

My observations are purely empirical. I see it with people of all ages as they are highly engaged with channels from Colombia, Ecuador, Peru, Dominican Republic and regional-interest channels such as CATV, and of course sport channels such as Fox Sports en Español, GolTV, and ESPN Deportes.

They will only be able to hold off the competition for so long. For example, when the World Baseball Classic plays on ESPN Deportes from the Caribbean, they do great numbers in certain strong US Hispanic-dominant markets.

Univision and Telemundo are TV networks. Strong TV networks do not equal strong websites. People differentiate and gravitate towards other online brands, otherwise Hulu.com would be called NBC-Fox.com.

Also, if you are a less acculturated Latino searching the internet for news/entertainment content from your country of origin, why would you go to Univision.com or Telemundo.com when you can go to websites from your country of origin?

Univision’s strength, utilizing content from Mexico and Venezuela (novelas) rather than from the US will eventually be their demise as Latinos become more familiar and comfortable with Social Media / UGC (UserGeneratedContent) tools.

By no means will people stop watching novelas; it is only that they will not watch as much, and with different viewing habits, as brought on with digital streaming and TiVo.

Univision and Telemundo will still be here in five to ten years, but their importance will not be anywhere near as strong as we have seen it in the last 30+ years, and there is nothing they can do to stop this trend-Latinos will demand varied content from varied sources, as Americans do now through 100s of cable/satellite offerings currently offered in English.

A new day is here. :-)

]]> By: rommellmontenegro http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-26 Mon, 02 Mar 2009 20:30:13 +0000 http://marketresearcher.wordpress.com/?p=97#comment-26 Lee,

I have benefited from entering this topic during a time when it is most validated by the important research undertaken by agencies such as your own. My thanks goes out to the Captura Group and Dr. Korzenny for doing the hard work that has lead the way for me to do my small part towards enticing further public conversation and awareness.

Saludos,

Rommell

]]> By: rommellmontenegro http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-25 Mon, 02 Mar 2009 20:20:58 +0000 http://marketresearcher.wordpress.com/?p=97#comment-25 Harold,

Thank you for your kind comments! You’re right, the U.S. Hispanic internet is uncharted waters ripe with opportunity. Terra.com definitely will be a great UNIQUE online marketing case study. Although Fbook, MySpace, hi5 and Orkut are currently the top networking sites, I think Terra.com is aim for a very different model that begins to provide a more unified access point for those top ten websites. The extent to which it integrates the content from the sites it promotes and the success it has of developing an online social community will translate into how strong of a online channel it will become for less acculturated online Hispanics. I’m not sure to what extent Terra.com will pursue that kind of model.

As broad Hispanic consumer U.S. giants from competing media formats, I don’t think Univision and Telemundo are well positioned to succeed online. Although they do reach out to a broad range of less acculturated Hispanics, I would argue that the cross-section of their television viewership that goes online for news or other reasons doesn’t go to their websites for general US/Latin American online media because as you can see from the top sites, the niches are very diverse and specific.

What you mention about the affect of cable & digital satellite tiers on these two media websites is interesting, do you have a link or more information regarding it?

]]> By: Lee Vann http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-23 Mon, 02 Mar 2009 18:26:55 +0000 http://marketresearcher.wordpress.com/?p=97#comment-23 Rommell- Thank you for this great post, an insightful summary and analysis of the most recent articles about the Hispanic online market. The existence of your blog and fact that someone is aggregating and analyzing around this topic is promising!

Saludos, Lee

]]> By: Harold Cabezas http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-21 Mon, 02 Mar 2009 07:49:54 +0000 http://marketresearcher.wordpress.com/?p=97#comment-21 Tremendous post. Well-summarized. Terra.com has a daunting task ahead of itself for the USHispanic market. At this moment, social networking sites (Facebook, MySpace, hi5, etc.) are king. Portals don’t even resonate-how many of those top ten sites are portals, like Terra?!

Also, interesting that Univision.com nor Telemundo.com do not even register in the top 10. This is not good for them-they will see that their dominance, especially Univision, will erode due to fragmentation of international channels widely available on cable & satellite digital tiers. The future for the US Hispanic web is WIDE OPEN.

]]> By: rommellmontenegro http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-20 Mon, 02 Mar 2009 06:46:59 +0000 http://marketresearcher.wordpress.com/?p=97#comment-20 You are more than welcome, I’ll be moving on to another topic within my blog’s arena. You might like to read my first article if you like the second one.

]]> By: Dstation TV http://multimarketresearcher.com/2009/02/28/the-market%e2%80%99s-reaction-to-the-socially-inclined-e-latino/#comment-19 Mon, 02 Mar 2009 06:42:28 +0000 http://marketresearcher.wordpress.com/?p=97#comment-19 Nice article .Thank.

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