About this Researcher

Contacting Me

Hello! The author of this blog is Rommell Montenegro, you are welcome to reach me at rommellmontenegro@gmail.com! I’d love to hear what you think of my blog and how it could improved. If you are interested in learning more about me, please take a second to keeping reading!

More comprehensive online author profile

The latest research reveals that those at the forefront of online trends now tweet, blog, network and socialize on various platforms. The periodic nature of this blog’s weekly postings cannot match the relentless speed of the online discussions surroundings any of these topics. As such, when possible the relevant comments made upon these subjects on other blogs, social networks, etc. will be linked to contextualize the assertions and contention of the postings. Apart from this listing I have also provided a listing of the relevant profiles, websites and online communities to which I subscribe on one of my blog’s main pages.

My Training in Marketing Research

Throughout 2009 my formal marketing research training goals have committed me to complete a certificate course at University of Georgia, in the Principles of Marketing Research. After completing this course, my training efforts will be concentrated on a certificate in Applied Statistics from Pennsylvania State University. This year-long curriculum is composed of four evening courses covering regression analysis, survey sampling, multivariate analysis and data analysis with SAS. Concurrent to my more regimented studies, self study of the applications of statistics within marketing and consumer research will accompany my personal pursuit of learning SPSS. My initiative to further my education are all geared toward my long term goal to become a Research Analyst.

This Author’s Other Facets

In addition to market research, VBA Programming for Excel is a skill I am beginning to hone.  Here is a link to video of the my latest project, an operations budget database generator: Download database generator PPT video (100 MB File) or view uploaded YouTube video.

Why Marketing Research?

Shortly after graduating from the University of California, Berkeley, my pursuit of a fulfilling career increasingly affirmed an unwavering fascination of marketing research. Throughout 2008, various positions within the industry applied my analytical strengths and encouraged me to further pursue market research.

These positions included fieldwork such as public opinion survey distribution and on-site consumer focus group recruitment. My in-house research support introduced me to logistical survey preparation, survey coding, general survey administration and CATI surveying. Throughout the execution of this research, its methodological approach captured my interest and concentration.

My earliest exposure to marketing research consisted of the design, fieldwork supervision and analysis of a niche consumer market survey during my second year at college. Since then, high-tech sector marketing and financial non-profit auditing experience lead me to confirm my inclination toward the more analytical facets of  research.

Background Information

Linkedin.com Profile

Current Resume