The Impetus For This Blog

The intersection of my professional aspirations and personal lifelong goals propelled me to blog. As an aspiring market research analyst, my insatiable hunger for analysis beyond the quantitative has encouraged me to create this forum.

Latin American Development was the focus of my Political Economic undergraduate studies at Berkeley and developed a life-long goal of creating a market-based non-profit in Latin America. The aim of this organization would be to provide the professional services to help build the capacity of that country’s development-oriented public sector. Additionally I would hope that this organization would also help propel greater economic integration within Latin and Central America.

As a way of preparing to reach my goal, I have chosen to pursue a career in marketing research. One of the unavoidable directions of the future of marketing, international business and development is the growing importance of digital marketing. I have chosen to incorporate these interdependent topics in order to create a new forum for understanding the crossroads between these marketing/market niches.

I endeavour to reflect upon the most recent developments within the context of more than just one of these themes. Ideally the community that will foment from this discussion will come from various areas and will embrace the interdisciplinary format of this blog. I implore you to contribute and let me know that you are reading. I hope you find this site to be a great resource for your purposes.


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2 Responses to “The Impetus For This Blog”

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I am little curious as to how you plan to address the oppression issues in Latin America, how can “we” do anything of meaningful signifigance in Latin America and not address the fact that companies still pay below standard wages and high taxes to the government. Im sorry I too would like to do buisness in Latin America but the task seems so overwhelming when you consider what some of the workers are still subject to.

Hello FL20,

Thank you for your post, it’s extremely important to what I consider the “success” of this forum for these types of questions to be posed. Unless you are Walmart, most of the time the greater market forces of competition and finite resources that generate the conditions of below standard wages and high taxes for the average Latin American are outside of the control of an individual corporation. However, I have been fortunate to have worked within the growing fair trade movement. I have seen the success that a new model can have once it gains enough traction. In order to develop a solution that allows first world companies to compete fairly amongst themselves within a model that incorporates solutions to these problems, that model must be built and propagated.

The Fair Trade movement is growing by leaps and bounds thanks for amazing companies like TransFairUSA. Their CEO, Paul Rice is one of my personal heroes and his company stands as the prime example that a successful model can be built to address the economic conditions to which you refer. It is important to note that this can not happen without mutually agreed upon international industry standards and the organizations like FLO, to enforce them. Entire industries have catered to markets of consumers willing to pay a premium. My only criticism of this current model is that the LOHAS market segment toward which fair trade, organic and socially-conscious products are being marketed is largely affluent and white. I have no qualms with either one of those demographics supporting fair-trade or organic products, my issue is with the fact that currently the marketing ignores important market segments like Hispanics. Currently remittances to Latin America are on a steep decline because US Hispanic consumers can no longer send that money.

What if instead of sending money, marketers focused on letting Hispanics know that they can support their individual countries’ communities and economiesby purchasing something they already love? Coffee, fashionable clothing and other industries dependent upon the extractive and labor-intensive industries are rampant in their countries. That marketing connection is yet to be made. Unfortunately the strategic connection between the US consumer and the foreign worker is instead shrouded by international working class competition. Regardless of the industry, the first company to do this within a budget that is attractive to the average Walmart customer will be the next FastCompany front page article.

In the future, the non-profit consultancy I intend to establish will be focused on more democratic ventures that instill a respect for the work, resources and conditions in which labor is conducted. I hope to dedicate part of my career in the US to establishing better connections between the average US consumer (hence, I have chosen to write about the growing US Hispanic market) and the emerging Latin American Market (I hope that alludes to why part of this blog is about the Brazilian market.) What is exciting though is that as I was finishing this response, one of the most relevant and serendipitous tweets about the disconnect between green products and Hispanics came up on my tweetdeck! (Click on proof of image here.) Please read that blog posting as well, I believe it reflects much of what I just wrote.

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    Providing concentrated analysis of syndicated research on the intersection of Online Interactive Marketing, B2B Marketing/Market Trends, Brazilian Market Developments & U.S. Hispanic Consumer Marketing.


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